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Essential Resources To Build Traffic
The resources listed below are essential if you want to succeed as an Internet trader. There are no short cuts to success and these tools will get you there if you use them in the right way. The order in which the products are listed below is the order which you should obtain them, if you don't already have them. The order is a logical one which will result in your website gaining focused and targeted traffic sooner rather than later. There is no point in having 5,000 visitors a day to your site if 4,999 of them are not interested in what you are offering. The traffic MUST be targeted to your content. Work in this order, and you will succeed. 1. You'll Need a Domain NameIf you don't yet have a domain name, or want to buy others, GoDaddy.com is the best value on the market. Don't go paying $35 a year or more for a domain name when you can have it for less than $10.Click here for more details about registering your domain name. 2. Web Hosting ServiceThe web host you choose is most important. I have used cheaper hosting services in the past and regretted it bitterly. You get what you pay for, and if you pay too little, what you get is an intermittent service. That is a disaster for business. Host4Profit is a superb hosting company. It will cost you $24.95 a month, but each additional site you host will only cost $5 a month. You should know that if you sign up, I will get $10. I tell you this up front, because that is not the reason I am recommending Host4Profit. I recommend them because they are a first class hosting company and I have nothing but praise for their service.You will also need File Transfer Protocol (ftp) software to transfer your web page files to the Internet. If you don't already have it, I recommend WS_FTP Pro from Ipswitch Click here for more details of Web Hosting. 3. Building a Network of LinksThe importance of linking cannot be under-estimated. It is one of the chief ways that Search Engines rate your site. You need a links page and you need to build it so that you get towards 100+ links (there is no upper limit) with other sites, and most importantly, them back to you. The problem is that to do this is very time consuming.Fortunately, the market has responded to the need to help in linking and there is now an organization which has automated the linking process so that you can manage it in such a way that your links page can be built in the background with you spending only about 15 minutes a day on it. Click here for more details 4. Google AdWordsWe hear so much about Search Engine Optimization (SEO) and the need to be at the top of the search engines. It is all true, but SEO is not the most important consideration. The very first thing you do when you have a website - whether it's your own or an affiliate site, is optimize to Google AdWords.This system is so powerful it defies logic why people don't listen and do it. If you really want to succeed, then you need to understand Google AdWords. It is far more than just opening an account and placing an ad. I did that for years. It was only when I truly understood the power of this tool that things really started to change. Click here for more details of Perry Marshall's superb teaching material. It is absolutely first class, and you cannot do without it if you are serious about your success. 5. Keyword ResearchThere are a number of good tools for keyword research, but the finest of them all is WordTracker. To be able to penetrate every conceivable niche with your product or service, you need to be able to drive targeted traffic to your site. The only way to do this is to build a keyword list of about 2,000 words. Believe me, it is possible and can be done in 30 minutes or less with the right tools. This list will also assist your Google AdWords campaigns, but the real use of it is to generate automatically a single web page for each keyword. Details of how to do this are in the Vegetarian Dog Food example, which you can download free from the link below.WordTracker becomes even more powerful when used in conjunction with Traffic Equalizer Click here to learn more about WordTracker 6. Search Engine OptimizationThe truth is, it's just NOT a level playing field unless you know the secrets of the pros. Yet, the income potential of having your site listed at the top of the engines is just too huge to ignore. That's why people-in-the-know are SO focused on scoring their products and services at the top of the major search engines.The good news is, it's really not all that difficult to get top rankings provided that you stay abreast of the strategies and the changes as they occur. Here's how... Click here to learn more about Search Engine Optimization 7. Search Engine Optimization ToolThough not strictly necessary, I would not be without this tool. It takes so much of the risk out of web page construction when used in conjunction with the knowledge gained from the search engine optimization techniques gained from the item above. Did you know there are 62 items on a web page that must be checked BEFORE you submit to any search engine? And the list gets longer with each passing month.This piece of software will keep track of all the requirements and perform a search engine compliance check for each page you design. It's called Search Engine OptimizerTM. Click here to learn more about Search Engine Optimizer 8. You MUST collect email addressesThe truth has always been in conventional direct mail marketing that the profit is in the follow-up. This is equally true for selling on the Internet.It is essential that you build a database of customers, visitors, or fans! Whoever they are, you want them in your database so that you can communicate with them, and offer them more products. 2% of your visitors will buy something from you - or sign up - or do whatever it is you are offering. That is a standard Internet statistic. Of those 2%, 20% will buy again from you and pay more than the first time. Of those, 20% will buy again paying even more money. And so it goes on. The profit is in the follow up. To follow up your customers successfully, and to appear as professional as you would want, you must have an autoresponder service to collect email addresses, to filter out the time wasters and the sign-ups conducted by virus programs, and which will also allow you complete control over your lists and newsletters. This service is one of the very best. Do not opt for a free aotoresponder service because it will carry other people's advertising and detract from your own message. Avoid the cheapest services like the plague! They will give you nothing but grief and frustration and you'll eventually sign up to a quality service anyway. Click here to learn more about Autoresponder Services and Permission Email Marketing 9. Generate 1000s of Web Pages for your site.It doesn't matter if you're an inexperienced "Newbie" - this highly targeted traffic generator is guaranteed to work... no matter what you happen to be promoting. Used in conjunction with WordTracker, it is incredibly powerful. Starting right now, YOU can generate the kind of traffic that only major websites previously enjoyed!Traffic Equalizer is fast, it's easy, and most importantly, this method is guaranteed to drive unlimited traffic no matter what website or product you're promoting. But here's the best part of all... the traffic you generate will always be directly and precisely targeted to the specific viewers YOU need to attract! Click here for details of Traffic Equalizer 10. Build Ever Changing Content and Win the Search Engine WarsRSS is a server side script that allows you to add fully dynamic news feeds to your web pages. This means instant theme-based content, the kind that search engines like Google absolutely love will be on your site. Because the content changes each and every day, you can count on receiving more frequent visits from search engine spiders! The result? Faster indexing and higher page rank! And, you'll be happy to know that the pages remain HTML format. There's absolutely NO JavaScript involved.Click here for further details of RSS Equalizer 11. Submission SoftwareGenerally I do not recommend bulk submission software. It is better to submit your site to the main search engines (Google, MSN, Lycos etc.) by hand. There is however a big "but". There are hundreds of small engines and directories which it is well worth submitting to. Search Engine Blaster will submit your website(s) to hundreds of search engines once a month and submit to FFA sites once a day. This is an automated process and one that is worth using. It will definitely generate extra traffic for you - visitors you otherwise would not have had.Click here for further details of Search Engine Blaster 12. Ability To take Payment by Credit CardIf you are to be successfully on the Internet it is not enough to ask buyers to send you a check. Some will want to do that, but by far the majority of customers expect to pay by credit card.Merchant accounts can be costly to set up, some costing thousands of dollars. ClickBank on the other hand has a simple signing up procedure and costs very little to establish the account - in the order of $50. It is quick and straight forward - and for downloadable products is ideal. However, it is less suitable for real products that are sent by mail. For speed and simplicity, PayPal is the quick solution. Every merchant should offer PayPal, whatever other payment options are available. Click here for further details of a simple merchant account with ClickBank Click here to open a merchant account with PayPal with the very latest in web-promotion technology and search engine tactics. Join our list of subscribers now. |
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